This week I’m sharing my list of the Top 10 things that an excellent marketing and communications minded manager does, whether by nature or training.
I’m often asked to review a marketing role or team or sit on a recruitment panel and different industries have their priorities and protocols but this is the stuff I believe is must-do if you want to deliver great communications that achieve your marketing aims. Some are strategic, some are obvious – but little things can really count.
- Have a practical plan, work the plan and measure the outcomes. Review the plan if it stops working, update it and go again.
- Write and speak for your audience – tell them what they need to know to respond accordingly, not just what you want to say.
- Deliver your message in a way that suits your audience; choose your language, tone, format, timing and the method to fit.
- Prepare, know and share your key messages so everyone is using them consistently.
- Use YOU-focused language more than I and we, or third person “officialese”.
- Practise active listening, ask questions, seek to understand and check the facts.
- Spellcheck everything. No brainer.
- Use positive words instead of negative phrasing, e.g. instead of “please don’t hesitate to…” say “please feel welcome to…”
- Be the information keeper – reliable, prepared and responsible for ensuring good communication. Information is not for power, it is for informing. Gate keeping is a different skill and should be used specifically.
- Use the phone and call people if it’s urgent, complicated or bad news.
Feel welcome to email me yours too! I’ll share them on our Facebook: https://www.facebook.com/campaigngrp