It’s no secret that I’m low tech. I reluctantly post, forget to login, my mobile is mostly just a phone, I dislike Twitter and I do not have any desire for Instagram (so you can stop inviting me). I only save good photos on Facebook and I use “Like” and “LOL” too much to encourage my friends that I still care even if we haven’t had a wine together in a year.
When I discover a new company or meet a new contact, however, I absolutely will search them on Google, visit their website and look at their profiles and testimonials, read their listing on LinkedIn and even, sometimes, check them out on Facebook. Maybe I’ll friend them too but only on the proviso that we have actually met at least once in person. Got to have boundaries, right?
When does research become stalking? When is online too up front? I’ve fielded a stranger’s weird message via LinkedIn that was more about connecting physically than professionally and I’ve trawled through a friend’s page once looking for an old flame. A job hunter has sent me a link to their YouTube channel instead of their CV. I certainly think being online blurs the edges at times.
A key reason that we have profiles, pages and listings is to be found. People have limited time, patience and imagination so it’s important to make locating your service, expertise or contact details easy to use and appealing. Next it’s obviously vital to market yourself with captivating content, relevant examples, happy customer testimonials, imagery and contact information so people can take the biggest step of all – calling or visiting you. Call me old school (because I am) but I only have so much time for stalking vs. talking.
Please feel welcome to reply to me in the comments, I love your feedback. If you want more great marketing tips, you can find us on LinkedIn and Facebook!