Community engagement is an opportunity for your business to make strong connections with community groups and stakeholders, make a significant social contribution, improve your existing community relationships and also enjoy the business benefits of the goodwill that comes your way. It is usually part of an overall marketing strategy and may include making a donation, community partnerships or employee volunteering. It is a highly visible way to demonstrate your organisation’s ethics, or to align your business with relevant partners and projects to benefit all parties. It’s not enough, however, to just go out there and ‘do good’.
Your strategy needs to be meaningfully associated with your specific core business and communication goals. Campaign Group has extensive expertise in planning and managing community engagement and can work with you to make dynamic, outcome-driven community connections a major part of your marketing plan.
Marketing solutions that benefit the community
Campaign Group has over 25 years of experience in coordinating community engagement across a range of industries. Campaign Group is a member of the International Association for Public Participation Australasia (IAP2) and has completed the world-recognised IAP2 Certificate Program in Public Participation.
This innovative program provides world best practice training in how to engage, build and facilitate public participation for community engagement practitioners. We will match our expertise with your local knowledge to create the ideal community engagement opportunity for your business.