You know more about business than you know

spanx-1040cs030912I just read a great interview with 44 year old founder of Spanx, Sara Blakely, who admits she knew absolutely nothing about fashion when she created her company. Spanx is a start-up legend, begun with $5,000 of savings, that became a global brand with just one product originally sketched by her mum.

Sara literally invented the shaping underwear for herself out of frustration with the massive, existing and centuries-old underwear industry. Sixteen years later her business is worth billions, selling 200 products in more than 50 countries.

Sara says creativity is key and she tells her team to do exactly what she did at first – close your eyes and imagine how you might do a job you know nothing about. This mental exercise can show you that you know more than you realise.

Her tip:
“I say close your eyes and think, if no one showed you how to do your job, how would you do it? Almost everything in life we’ve been shown how or taught to do in a certain way. If you can stop the auto-pilot and see what surfaces, chances are you will come up with a new or better way that can make more sense,” Sara says. “What you don’t know yet can become your greatest asset, if you let it.”

“I always knew I wanted to work in helping women somehow – I just didn’t know I was going to start with their butts!”

Credit: The Collective Magazine, August 2015