I have been hoping for a while that Twitter would die a natural death. I’ve tried ignoring it but most of my clients and team love it and with over 300 million monthly active users, 500 million tweets sent every day and 35+ languages supported, at a statistical level it seems everyone’s on twitter … what about you?
Twitter is now recognised as one of the most effective ways to reach out to businesses and consumers. Savvy businesses are using this tool to boost sales, spy on their competition, develop brand loyalty, enhance marketing reach, gain customer insights and monitor industry trends setting the direction for future growth.
What my steep learning curve at the hands of my team has shown me in just a few months is that how you can use twitter for your business’s benefit depends on your aims. Here’s some options for every business to add value:
- Listen and learn – discover what’s happening in your industry, what your customers are interested in and following.
- Drive awareness – raise your business’s profile and increase the impact of your marketing by using Twitter to regularly communicate with your market.
- Provide customer service – use tweets to quickly and easily respond to queries, notify people of news and build your reputation for strong relationships with customers.
- Connect with influencers – Twitter is a great way of joining or starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.
Your customers are talking (i.e. tweeting) anyway… are you listening?