Coping with criticism

The online world is real too and it’s not always friendly. Online review sites can be helpful references but are often used as an avenue for people to criticise and critique, anonymously and without recourse. Once published online comments are usually permanent and can be shared so it’s important to respond and do so appropriately.

I help clients monitor and respond to social media and online reviews and it ain’t always pretty, let alone fair. Standard rules of engagement for any customer feedback apply – consider it, evaluate it, then choose to adopt, refute or ignore it. The only wrong choice is to rage about it.

Nobody gets five star feedback all the time so don’t put yourself out there if you can only handle a fairytale ending. Even harsh criticism can help you grow or give you a laugh. Here are five ways to cop it sweet: