Campaign Group is a dynamic marketing and communications company with clients across Australia and offices in Sunshine Coast, Brisbane and the Hunter Valley. We work with big and small businesses from a range of industries but we take the same approach to every challenge – working closely with our clients to create and deliver a plan that is squarely focused on their goals.
We’re experts at aligning your marketing and communications messages and tools with your objectives and ensuring they are professionally delivered, on time and on budget. Whether you are already on track and ready to grow or seeking a new direction, it’s vital to plan how you’ll share your message with the right people and the right way. And getting the right people to do that is important too.
Your brand image is valuable. We won’t suggest that you spend your budget on me-too ideas that may look and sound clever but don’t reach your clients or enhance your brand. Our promise is to get it right for you the first time to realise your core business aims and to help you to build your business from there.
We can commit to our promises because our team has 30+ years of experience and training in our fields of journalism, marketing, PR and business management. You can trust that we know what we’re doing and we’re focused on you.
Strategic communication can help you decide your aims, identify your target audiences and choose the best way to speak directly to them, the way they want to hear from you.
We believe that planned marketing is essential for your success. We can assist you to implement cost effective strategy and planning, training and positioning. If you have a plan, we’ll support you in delivering it; if you don’t, we’ll help you create a plan that works.
We’ve worked on a number of large scale projects requiring internal or corporate communication to reach key stakeholders, and managed specialised tactics for communicating and engaging with communities or whole market sectors. We can help you stage and rollout projects to wide-ranging audiences or simply talk to neighbours and existing clients like the valued individuals they are.
Media are powerful yet varied channels for sharing key messages with your target audience. Advertising, publicity and positioning can be highly effective when it’s delivered strategically. Bad publicity is never good, full stop.
Our backgrounds in both sides of agency and journalism means we have strategic ideas for best using paid and unpaid tactics for reaching your target audience, so you can best decide how to spend your budget wisely.
Positively highlighting your name or business in the news relies on establishing good rapport with media and recurring good news requires effective and professional media relationships. Most businesses don’t have the time, contacts or knowledge to develop media links but when an issue occurs it can make a difference whether you’ve been proactive, or if reacting is the only option you have.
Campaign Group can help you decide key messages for your business and plan a targeted schedule of positive, proactive story ideas for media that reach your audiences, and we can help you form professional working relationships long-term. Our professional team has regional, national and international media contacts to match your audiences and boost your brand awareness and credibility. We also know how to respond in times of concern so that you can voice your view. We will be there when you need us, with a plan that works.
Your local community or the general public can show support or otherwise impact on your business and its plans, based on the quality of information they have and how they understand it. It is crucial that you consider and engage people at the right time with your key messages. Campaign Group has extensive experience in preparing community information campaigns, issues management and fundraising efforts and we can work with you to identify your objectives and develop a strategy to connect you with your stakeholders.
Your brand is reflected in everything your business does, from your logo to the attitude of staff to the bottom line in your annual report. What you decide to say and how you say it is crucial to your marketing and business success, so let Campaign Group’s professional copy writers and editors mould your brand into words through print and web tools, advertising, newsletters and brochures, policy documents, and all of your internal or external communication. We can work with you and involve your team to take ownership of how you present your business and build your reputation effectively.
We can create customised media, PR and marketing management workshops and seminars to suit your business, just for you or for all of your team. We can also record training to facilitate improving specific skills, or create templates, processes and policies for you to use for training others in future.
Campaign Group has more than 20 years of experience in coordinating memorable events, from intimate business lunches to major launches, celebrations, conferences or Gala Balls. You can leave the planning and pressure to us and enjoy the spotlight.
We will work with you to create products and tools that will leverage your current resources to drive growth and new income. If you want to create an unlimited stream of new clients, operate 24/7, expand your brand nationally or internationally without leaving the office, or drive new income opportunities, we will help you at every step from product design to production and delivery.