Media Services
Media are powerful yet varied channels for sharing key messages with your target audience. Advertising, publicity and positioning can be highly effective when it’s done right - i.e. strategically. Bad publicity is never good, full stop.
Our backgrounds in both sides of agency and journalism means we have strategic ideas for best using paid and unpaid tactics for reaching your target audience, so you can best decide how to spend your budget wisely.
Publicity
Highlighting your name or business in the news positively relies on establishing good rapport with a journalist, and recurring good news requires effective and professional media relationships. So many businesses just don’t have the time, contacts or knowledge to develop media links but when an issue arises it can make a big difference whether you’ve been proactive, or if reacting is the only option you have.
Campaign Group can help you decide key messages for your business and plan a targeted schedule of positive, proactive story ideas for media that reach your audiences, and we can help you form professional working relationships long-term. If you want to make a big splash we can help identify, contact and manage media information for you. Our professional team has regional, national and international media contacts to match your audiences and boost your brand awareness and credibility. We also know how to respond in times of concern, so you can voice your view. We will be there when you need us, with a plan that works.
Media Training
Liaising with media takes strategic planning and training to help you and your business identify your aims and issues. We can create customised workshops and seminars to suit your business, just for you or for all of your team. We can also record training for your review to work on specific skills and we can create all you need for templating processes and policies or training others. We can equip you with the ability and confidence to handle and seek media opportunities as they arise.
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